Advertising spending and reservations (Oct. 27 through Election Day)
Source:
Nbc4i.com
Carbon Footprint
3,128.1t CO₂e
=
Climate Impact
$838,935.51
LCA Industry Classification:
US EIO
NAICS 541830 — Media buying services
Reasoning:
The product involves tracking advertising spend and reserving ad placements for a specific election period, which is the core activity of media buying-purchasing and managing ad time/space on behalf of advertisers. NBC4I, as a broadcast station, would act as the media outlet where the placements are reserved. This aligns directly with NAICS 541830, whose description is “Media buying services,” rather than the broader advertising agency categories (541810) that focus on campaign creation and overall agency services.
Tracking of advertising expenditures and reservation of advertising placements for the period from Oct 27 through Election Day.
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Related Carbon Footprints
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advertising
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Sherrod Brown spending (Oct. 1‑14)
716,902.35 kg CO₂e
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68,975.46 kg CO₂e
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